What could be more fun for team-building with MarkeitngMel’s group of rising young public relations pro’s than “running” one of the most cleverly marketed 5K events in the world? I’m talking about ColorMeRad 5K, billed as “the best way to brighten your life.” A run/walk event that’s geared toward women, ColorMeRad offers all the fun of a run without a clock. I knew this wasn’t a usual 5K was when I stepped out of my car only to see a rotund group of co-workers wearing matching shirts and smoking cigarettes. I knew we were not in Kansas anymore but little did I know we were definitely heading for a rainbow! Who needs a watch when you can go for a stroll through five paint stations and then soak in (literally!) the Color Throw! My “team” included intern Emma Brock and Associate Sarah Kinsler along with their boyfriends, Derrek Pugh and Taylor Alexander. It was just me and all of my 20-something friends heading out to get colored corn starch splattered all over us (along with 5,000 other people!)
Here are some tips we learned from the race:
- Plan to have FUN: It’s a very different atmosphere from competitive races.
- Arrive early to get in the party mood: We arrived over an hour before our start time and we were glad we did! We danced, did plenty of warm up exercises led by a local exercise studio and, thanks to the great party host who hosted contests and gave away free t-shirts, we generally got in the mood to have fun!
- Wear the sunglasses they give you! It was worth digging my contacts out of the closet to be able to wear the Rad glasses. Then I didn’t ruin any of my good glasses.
- If you put on the tattoo it’s on for awhile: Yup! I was RAD yesterday and still today. But hey, my tat was a great conversation starter with the bagger at the grocery store.
- If you bring a phone, cover it up in a plastic bag. Frankly, I didn’t take mine on the run because the girls brought and hid theirs. You will want to take photos!
- Realize you are not going to have a personal record time: Heck, you’re dodging small children and large adults who started walking in the wave ahead of you. But you can run, sort of. (I did).
- Wear a bandana (I’m still sneezing!) Not mentioned in any of the web site, Facebook or other literature is that your nose *will* clog up from inhaling colored corn starch and you *will* get a headache. Saline nasal solution is your friend. Some participants said their ears were also full of color (and so were their Q-tips.)
- When you’re a team it’s best to travel together. This race attracted 5,000 runners/walkers. Although we initially planned to ride together we ended up driving in two cars. The car that got the later start got stuck in traffic and we didn’t catch up with our teamates till after the race. My recommendation: Pile into one car and start early!
- Be sure to wear white to maximize your color. Then bring a change of clothes and a trash bag or at least a towel to sit on after. We were all covered in color and you don’t want to get that on your car seat.
- Take a shower as soon as you can. I showered right away and everything came right off (except the Rad tat, but hey, I’m still Rad!)
May all your dreams be colorful and your runs be happy!
Did I mention….have fun with it?!
Have you ever participated in a ColorMeRad or Color Run? If so, what’s been your experience? If you haven’t please tell us why you haven’t or if you’re secretly jealous of our Rad shirts?
Follow me on twitter @MarketingMel.