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Editor’s note: This is a guest blog post written by MarketingMel associate and recent ETSU public relations graduate Sarah Kinsler. 

College graduates: MarketingMel's 2012-2013 intern Kristen Pierce with MarketingMel associate Sarah Kinsler.

College graduates: MarketingMel’s 2012-2013 intern Kristen Pierce with MarketingMel associate Sarah Kinsler.

As a recent public relations graduate, I entered the workforce excited and eager to take on the PR world by storm. However I soon realized there is much more to Public Relations than what is taught in the classroom.  During one of my first official client meetings I found myself at a rush to write an on the spot release and pitch it to the local media. I remember thinking, “Wait, this isn’t how I learned PR.” I soon came to the realization that the “due dates” for a release and planned timelines, were no longer part of my PR ways.

While I do think I learned some valuable skills during my college career, I feel you cannot fully comprehend applied public relations without being thrown into the real deal. I have narrowed down my top three tips in adapting to the “real” world of PR.

1.   Sharpen your Writing:

Train yourself to write quickly, yet effectively and clearly.  Many times you will be caught in situations that forces you to write on the spot. Make sure you have the ability to provide sufficient details in a timely manner.

2.   Stay Calm in Stressful Circumstances

PR can be very stressful, don’t allow yourself to get frazzled. Use your youth as a positive and keep your cool.

 3.   Be Open to Learning New Things and Getting Advice

Lets face it, you are a newbie, but the good news is there are lots of people that want to help you succeed! Be open to their advice and ask questions. Some of your best resources are closer than you think!

4.   Network Network Network

Being in the PR world means meeting lots of people. Between events, meetings, and clients you will have a plethora of opportunities to establish new professional relationships. Take advantage of this and be sure to follow up with new contacts! You never know who can help you in the future.

5.   Always Present your Best Work

You will often find yourself working on unsupervised projects. Don’t freak, you can do this! Just remember that you should always present quality work because it’s a reflection on you and your company. If your boss assigns you to a solo project, they trust that you can do it. Make sure to put forth your best effort and meet deadline!

Sarah Kinsler is a member of the MarketingMel team and creates marketing, public relations and social media strategies for clients. She is a December 2012 graduate of ETSU where she studied public relations. Her dream job would be to work in Nashville in country music PR.

Sarah Kinsler

Sarah Kinsler

 

Follow me on twitter @MarketingMel.

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4 Responses to “PR Jobs: Five Tips for the Real World from a Recent College Graduate”

  1. Great tips. Networking is so important to success in any industry and so is flexibility. Kudos to you for realizing this early on.

    • maryellen says:

      I agree Tiffany. It’s wonderful Sarah is picking up on the importance of networking early in her career.

  2. Andrew Herrmann says:

    Yes! One of the things you learn fast once out of college is that deadlines in the realworld are often arbitrary, ever-changing, and immediate. The dictates of what is happening in the organization itself, in client organizations, and in the “surround” (the outside environment of the organizations) is a constant mush-mash of complexity. You never know where the next immediate crises is coming from, nor how fast you’ll need to adjust.

    Eyes open. Ears open. All the time.

    • maryellen says:

      Andrew thank you for your insightful comments. It does seem that the real world of PR moves at a very fast pace!

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