“Plans fail for lack of counsel but with many advisers they succeed.” Proverbs 15:22
What better way to launch the 2013 business year than with the counsel of six, smart business professionals? I’m honored to introduce the MarketingMel Advisory Board. Members of the board include: Don Raines, Senior Affiliate Partner, R; Dave McAuley, Founder and President, Summit Leadership Foundation; Dr. Stephen Marshall, Associate Professor and Mass Communication Program Head Department of Communication East Tennessee State University; Jenny Brock, Chairman of the Johnson City Power Board; Dr. Nancy Dishner Vice President of the Niswonger Foundation and Sarah Rowan, Director of Sales, Johnson City Convention & Visitors Bureau and former MarketingMel intern.
I’m fondly calling this “The Year of 10X Thinking.” My company is soon to turn four years old and I couldn’t think of a better way to celebrate than with the counsel of these wise people. I fondly call them “The Broccoli Board” because as advisor Dave McAuley suggested, “Ask them to tell you if you have broccoli in your teeth.” Initially, I’ve met with everyone one one one but I plan to get this illustrious group together to share ideas soon. Now that will be a brainstorming session!
Rebecca Henderson of so helped me create the idea to create a board of advisers during our annual strategic planning sessions. Rebecca helped me move toward broader and bigger picture thinking.
Part of the 10X thinking includes speaking on Personal Branding, at the first-ever SoloPR Summit in Atlanta February 20th. The topic of personal branding is really resonating with people in today’s competitive work environment. They want to know how to present themselves both online, in social networks and in person. Another action step we’re taking this year is growing the tactical social media management side of the business because of the great demand for that.
Winning the 2012 Century Link Faith in the Future Award for Entrepreneurship for mentoring the next generation of communications professionals was also part of the overall strategic plan for MarketingMel’s business. I enjoy working with college students like my current intern Kristen Pierce (who was my guest blogger last week) and I believe in the importance of lending a helping hand to those who come along after us. I look forward to sharing these and many exciting new ideas with you and with the board over the next 10+ months.
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