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Amanda Littlejohn and MarketingMel

Amanda Littlejohn and MarketingMel met in D.C. to plan our Personal Branding talk for SoloPR Summit

Next month I’ll be presenting about the Power of Personal Branding with SoloPR colleague and personal branding guru Amanda Littlejohn of Mopwater P.R. at the first ever Solo PR Summit in Atlanta.  When Amanda and I met in Washington, D.C. last weekend to talk about our presentation I shared the story of how having a personal brand helped me when I found myself suddenly unemployed for the first time in my life. It was early 2009 and the job market was tanking. My employer, an interactive, digital development firm, supplied web based products to Lexmark. Lexmark in turn supplied to Circuit City, which went belly up. That led to pay-cuts,  a first round of layoffs and then the second round that caught me and several of my colleagues in the cross hairs. But I was in a position quite different from many of the people who found themselves unemployed in the recession. Thanks to the power of social media and in particular twitter, I had a strong personal brand. In an age when Tom Peters says we are all “Me, Inc.'” and CEO’s of our own brands, I had created the MarketingMel presence on twitter. It was strong enough that a search on “MarketingMel” landed me several spots ahead of Mel Gibson in Google Search. I didn’t need to look any further for the name of my brand new public relations firm! If social media presence put me ahead of a famous actor then what can it do for you and your brand? No matter how secure you feel in your corporate job today, times could quickly change. Remember to build your brand both online and  in-person through face to face networking no matter where you are in your career.  It will pay off for you in the long haul. (If you’re and independent P.R. pro and haven’t already registered be sure to sign up now to get the early bird discount and save more than 20%. Hope to see you in Atlanta!)

Follow me on twitter @MarketingMel.

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7 Responses to “Jobs and Career Opportunities: Personal Branding Can Help!”

  1. Wow, what a cool story! Thanks for pointing out the importance of a personal brand, even if you have been working for someone else.

  2. Wow! That is an awesome story! What a wonderul example of how important your personal brand is. It’s goes to show that you are your most valuable asset.

  3. Great story – look out Mel Gibson – the power of a great brand can never be underestimated and all the better when it is focused on our one UQ factor – as an individual our brand reputation is our #1 best asset

  4. Mel – Your story illustrates why having a strong personal brand is so important. Like Donna I too haven’t needed to look for a job in more than 10 years, but the stories I hear from those who are hunting for jobs are that the competition is fierce … so I can definitely see how those with a powerful personal brand will be the ones that stand out from the rest and get noticed.

    Jennifer Bourn, Bourn Creative

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