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We are “connected” 365 days, 24/7

This week I chatted with Steve Hawkins of WFHG -Super Talk Radio about what to be working on at the end of the year and where we’re heading in 2013.

Here two items I identified: One, to be working on now and the second, looking forward to the year ahead.

1- Strategic planning: It’s the time of year for strategic planning. Part of that should include a social media calendar for next year. Here is a link to my Facebook page that include a great post by SoloPR pro Kellye Crane on social media calendars including free resources. I hope this helps you in your personal brand planning.

2- Mobile Marketing: Last week I had the privilege of attending a mobile marketing workshop put on by the Virginia Department of Business Assistance and my friend, Sandy Ratliff. Sandy gave some of the most amazing tips! Here are just a few:

  • There are seven billion people on the planet and six billion of those have mobile devices.
  • There are more mobile phones on the planet than toothbrushes! Now that’s something to think about!
  • There are five times more mobile phones than laptops and computers
  • There are 300 million mobile subscribers in the U.S. (The U.S. population is 313 million.)
  • 91% of people keep their phones within three feet of themselves 24/7, 365 days a year.
  • Our attention spans are now just seven seconds long!

The implications for mobile and the future of mobile are huge! If you have a web site be sure it is mobile compatible. Sandy gave us a helpful url to see how your web site ranks on its mobile compatibility. (I know I am working on my site right now to make it even more mobile friendly!) You can listen to the podcast of our entire interview here.

What are some of the top trends you’re seeing for the New Year? I’ll share more predictions for 2013 trends in the coming weeks.
photo credit: prosto photos via photopin cc

Follow me on twitter @MarketingMel.

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3 Responses to “Mobile Marketing and other 2013 Trends”

  1. Kristen Pierce says:

    So many crazy statistics. Thanks for taking me to the seminar. I learned a lot! I still can’t beieve there are more cell phones than toothbrushes!

  2. Kristen Pierce says:

    So many crazy statistics. Thanks for taking me to the seminar. I learned a lot! I still can’t beieve there are more cell phones than toothbrushes!

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