Editor’s note: This story and TV newscast first appeared in 2011. The reporter, George Jackson, now works in Washington, D.C. However, my “predictions” of Thanksgiving becoming more like a Sunday shopping experience appear to be proving true. This year stores are “jumping the gun” on Black Friday with an even earlier Thursday start. Will you be in the throng of bargain hunters? Do you agree with retailers working on Thanksgiving? I’d love to hear from you whatever your choice is.
Stores opened earlier than ever this year for Black Friday and a record $52.4 billion was spent over the long, four day weekend. 11 Connects News’ George Jackson caught up with MarketingMel the night before Thanksgiving, ironically in the parking lot at the local Mall where I was doing some shopping. George and I discussed the newest holiday shopping trends including the earliest shopping starts yet. Without a crystal ball but having read and watched some of the forecasted trends, I predicted that people will come to view the early start to Black Friday (or early end to Thanksgiving, depending on how you look at it) as consumers once viewed Sundays. What was at one time a sacred day to be home from work enjoying family will become just another day to shop (albeit with huge bargains!) With Cyber Monday coming on the heels of such a record breaking weekend we can only expect the spending trend to continue and that’s bound to put some zing into our economy.
I took an informal poll of my Facebook friends Wednesday evening prior to the interview and while the majority said they would not shop Black Friday several said they would be out there and early. One Facebook friend even posted a photo of herself camping out in order to take advantage of the specials. Did you shop Black Friday? Did you frequent a local establishment on Small Business Saturday or will you shop from the comfort of your office on Cyber Monday? Maybe you’re wondering what all the fuss is about since your shopping generally doesn’t start for several more weeks? Whatever your shopping habits, I’d love to have you share your stories with us here!
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