This week is the second in my video series on personal branding with Casey Knox, communications director for Area 203, a Chattanooga agency. Casey knows the power of personal branding and spoke about it during her presentation at the Southeastern Public Relations Society 12 conference in Chattanooga. (If you want to see some phenomenal tips check out her SlideShare presentation: Digital PR, Toolkits, Reputation, and Search Matter More than Ever Before.) After her talk, two college students desiring careers in public relations, gathered around Casey, asking her for advice. Casey told the soon-to-be graduates: build your personal brand. This week she highlights a useful tool for all of us interested in personal branding, particularly job seekers.
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