Casey Knox knows the power of personal branding. One of the featured speakers during last month’s Southeastern Public Relations Society 12 conference in Chattanooga, Casey led her presentation by talking about the power of personal branding. (If you want to see some phenomenal tips check out her SlideShare presentation: Digital PR, Toolkits, Reputation, and Search Matter More than Ever Before.) After her talk, two college students desiring careers in public relations, gathered around Casey, asking her for advice. The communications director of Area 203, a Chattanooga agency, gave this advice to the soon-to-be graduates: build your personal brand. I had the opportunity to interview Casey during SEPRSA#12. This week I’ll share the first part of that interview with you.
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