Editor’s Note: This launches the first in a month long series on Relationship Marketing.
`Would you tell me, please, which way I ought to go from here?’ (asked Alice.)
`That depends a good deal on where you want to get to,’ said the Cat.
`I don’t much care where–‘ said Alice.
`Then it doesn’t matter which way you go,’ said the Cat.
Recently I had the opportunity to hear Ryan Sauers speak to the Knoxville Social Media Club. Ryan, a consultant who’s an excellent communicator and speaker, gave us the highlights from his new book, Everyone’s in Sales. He began by discussing the era of “transformational change” that we live in and the fact that, “We are all communicators. Right now there are 23 ways to communicate with me.”
Did all of this technology cause us to gain more hours in the week? No.
“168 is the great equalizer,” says Ryan. “That’s how many hours we all have. It doesn’t matter who you are, where you’re from or how old you are. It’s not that you didn’t have time, it’s that you didn’t make time. You have a choice. ”
“Be unique and be authentic it all comes back to real world relationships,” says Ryan. ” You are not filtered anymore. The world is so wide and yet more connected than ever.”
Here are some more great comments that Ryan made during his talk:
- Don’t become complacent! In life you are either going forward or backwards.
- Your brand is what people think about when your name comes up. Tell me about your company, engage me!
- Reputation, attributes, name and distinctiveness Be purposeful deliberate and intentional in all your communications. Think it through.
- The longer a problem sits the worse it gets. Decision by indecision is bad. Paralysis by analysis is bad. Sometimes it’s ok to get a B plus.
- As the Cheshire cat said to Alice (above) when she asked, If you don’t know where you’re going then any road will do
Ryan reviewed the 5 Cs of effective communications
1. Clarity: Are you clear in using clarity on every post? In what you are trying to communicate?
2. Consistency: Are you consistent in what you do day after day? Can people count on you and your message and tone?
3. Content: It’s what you’re writing about, your core
4.Connections: Do you work hard to connect others?
5. Creativity: Allows you or me to be you or me.
Reframing communications as sales as he discusses in this short video that I conducted with him.
Ryan concluded there are three types of communicators: Those who make things happen, those who watch things happen and those who wonder what happened.”
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