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"Lucky" checks for Facebook updates

Anyone watching Sunday night’s Super Bowl (and that would be 111 million of you by last count) knows that the show’s advertising went “to the dogs.” The old adage of “babes, beasts and beauties” was as prevalent in the social-media-heavy Super Bowl XLVI as it was long before twitter and Facebook were ever created. Dogs were riding in trucks, surviving the end of the world, running on treadmills, admiring themselves in mirrors, chasing cars and wearing running shoes. Clearly, man’s best friend continues to hold a high place of esteem and reverence (at least in the eyes of today’s advertising exec’s.)

All that got me thinking about tips I’ve gleaned from my own dog, “Lucky.” A 17 month old Jack Russell Terrier mix can teach us a lot about relationships. I’d like to share a few things I’ve learned with you and welcome your comments.

1. Be a good listener–  I talk to my dog. His response? Mostly he just looks, listens and nods approvingly.  In addition to making me feel better,  he’s there for me to sound out ideas. Do the same for your clients. Listen, and you’ll learn a lot.

2. Bark only if you have a good reason– I’ve never been able to stand “yippy yappies.” Whether it’s a dog or a person no one likes someone who’s always barking. Too much yakking gets nothing accomplished. Remember, if you can’t say something nice about somebody don’t bark at all.

3. Show people you love and appreciate them– There’s nothing like  a wagging tail, nudge or hand lick to know you’re appreciated. Think of ways that you can do this for your customers, co-workers and family members.

4. Exercise every day- Even if it’s just a walk around the block the fresh air will do you good. Getting out in nature is invigorating.

5. Take time out to play- If you get the chance to play with your customers all the better. Whether it’s ball, golf, or simply enjoying a nice lunch together, spend some “off” time with your clients.

6. Be loyal- Show loyalty to your boss and to your customers. I always try to purchase my customers’ products, recommend them and support them in any way that I can.

7. Together we make a great team- There is no end to the things that a dog can do that you may not have thought possible. (I was astounded the first time I ever ran a race with Lucky. He was slowed only by the speed of his human!) I’ve found the collective brainpower of “we” with my clients is always so much better than either of us could do alone. Together, our creativity and knowledge can produce remarkable results.


What lessons have you learned from your pet that carry over to the business world? I’d love to hear from you.

Follow me on twitter @MarketingMel.

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22 Responses to “Seven Relationship Marketing Tips I’ve Learned From My Dog”

  1. Valentina says:

    I love this post, actually it is my favorite. It’s simple, concise, and understandable if you own a dog. Good job! It’s true, I noticed the “dog” trend too this year.

  2. Great tips, Mel. I’m definitely a dog person, though I don’t currently have a pet. I think dogs are wonderful at making people feel special and loved. If we all can do that for our clients and customers–fantastic!

  3. Rebecca Henderson says:

    Great post! I’ve often thought about how my 5 Newfoundlands share the role of the Alpha dog….I think it really fosters how well they get along. Not only is it shared communication, but also shared leadership….the one who needs to be in the lead at any given time rises to the occasion. (Note – I have no clue if this applies to various breeds together, and since Newfs are pretty laid back, that may be the reason for this.)

  4. This post is great Mel. It goes to illustrate the point that dogs have life figured out! My dog is very frequently my best friend and is always, always more loyal than I could ever expect anyone to be.

  5. Mary Ellen – Love this post and its wisdom. Sometimes the best lessons are the simplest. I’ll be sharing this with my FB fans!

  6. Sarah Rowan says:

    Mel! This might be one of my favorite blog posts of yours I have read! Maybe because I am such a fan of you and your canine companion! Great tips on how to appreciate and nurture our fellow humans, clients, and those we deal with professionally! Thank you!

  7. Love this post. You have one smart pooch. My dogs teach me patience, determination, focus and joy. There is nothing better to remind you to let loose and have fun than a dog rolling in leaves or chasing a squirrel or bringing home a dead bird. Thanks for this wonderful post.

  8. Lucky has got the look! Tell him thank you for teaching you so well in these 7!

  9. You know I’ll enjoy anything that talks about what we can learn from our animals. True, and great post!

  10. My dogs are always glad to see me no matter what kind of day they are having.

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