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Have you ever felt completely validated by something? When Gary Vaynerchuck posted this video last weekit was just like he and I were stepping to the same drummer. (Nice to be validated by one of the biggest social media marketing gurus in the world!)

Wow. So personal brands have become so powerful, especially in the tech sector that big “brands” are leaving their companies and launching out on their own. Seth Godin has been hammering on this purple cow effect for years.  Tom Peters pioneered the concept of the Brand Called You long before the current social networking channels existed.

Tim Tebow in action

Today I’ll be hosting product managers from across the globe in a conversation on personal branding on Global Product Management Talk on twitter and on blog radio. We’ll be talking about the power of some of our most famous personal celebrity brands like Denver Broncos’ quarterback Tim Tebow, now ranked the most popular athlete. Tebow is controversial but he also set records not only for his game winning pass against the Pittsburgh Steelers but for the tweets per minute that followed. We’ll also mention the Dolly Parton brand as I discussed here last week. Her staying power has crossed generations and multiple communications channels. And, talk about topical. She rolls out a new movie with Queen Latifah and then Dolly announces plans for a new Nashville based snow and water park! Now that’s one sharp and busy businesswoman.

So how does a product manager or a person reading this blog begin to see him/herself in the way that the celebrities already know is powerful? First, determine your niche. There is bound to be some area of expertise that you know more about than does anyone else. That’s what social media affords us today that we didn’t have in the past.  Today we all have opportunities to be our own publishers and media outlets. Here is a good quick tips video from the AMA featuring tips from Sherri Thomas. Good luck and as we’re heading toward Super Bowl Sunday remember: once you get that ball run with it!

Follow me on twitter @MarketingMel.

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14 Responses to “From Social Media Guru Gary V. to Quarterback Tim Tebow : What is a personal brand?”

  1. Love the Gary V. video. You are so right about the power of your personal brand. I’d love to hear the blog radio show. Can you post the link for us to listen?

  2. I’m just re-reading Gary’s book, there’s a wealth of great “to-do” tips in it, enough to make one tired just reading it all, ha! I think Tebow is a great example of “controversy sells.” Sorry to miss your radio show last night, I’m sure it was juicy!!

  3. That is some very powerful, specific advise about understanding one’s niche. My own personal brand was discovered only after becoming very conscious of my dedication to the individual. And this happened when I was part of an organization of 40,000+.

  4. Wow, how ironic. I actually don’t know much about Gary V. but his video above is right on target in my mind. I’m currenty rebuilding my business model exactly the way he presented and can’t wait to launch it very soon! 2012 is the year of the Dragon–the perfect time to build my big, bold, brand!

  5. Interesting model; lots to think about as we move forward into new business models with new technologies. Thanks for these resource, Mary Ellen!

  6. Love this video clip and the message it sends, it really made me rethink my business model!

  7. Thanks for sharing this video – I agree and it’s all about focused, consistent action and build a reputation with equity.

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