Have you ever felt completely validated by something? When Gary Vaynerchuck posted this video last weekit was just like he and I were stepping to the same drummer. (Nice to be validated by one of the biggest social media marketing gurus in the world!)
Wow. So personal brands have become so powerful, especially in the tech sector that big “brands” are leaving their companies and launching out on their own. Seth Godin has been hammering on this purple cow effect for years. Tom Peters pioneered the concept of the Brand Called You long before the current social networking channels existed.
Today I’ll be hosting product managers from across the globe in a conversation on personal branding on Global Product Management Talk on twitter and on blog radio. We’ll be talking about the power of some of our most famous personal celebrity brands like Denver Broncos’ quarterback Tim Tebow, now ranked the most popular athlete. Tebow is controversial but he also set records not only for his game winning pass against the Pittsburgh Steelers but for the tweets per minute that followed. We’ll also mention the Dolly Parton brand as I discussed here last week. Her staying power has crossed generations and multiple communications channels. And, talk about topical. She rolls out a new movie with Queen Latifah and then Dolly announces plans for a new Nashville based snow and water park! Now that’s one sharp and busy businesswoman.
So how does a product manager or a person reading this blog begin to see him/herself in the way that the celebrities already know is powerful? First, determine your niche. There is bound to be some area of expertise that you know more about than does anyone else. That’s what social media affords us today that we didn’t have in the past. Today we all have opportunities to be our own publishers and media outlets. Here is a good quick tips video from the AMA featuring tips from Sherri Thomas. Good luck and as we’re heading toward Super Bowl Sunday remember: once you get that ball run with it!