MarketingMel

This is the third part of my four part guest twitter tips series for my friend Maria Peagler at Social Media Online Classes. Maria and I actually met on twitter and I’m glad to help her out (absolutely no affiliate marketing here, just helping a virtual and mastermind friend!) Maria asked me to create some guest posts to accompany her online social media instruction for small businesses and I was glad to do so. Now she’s allowing me to re-post them here on my blog. Today’s topic involves the array of free twitter tools out there and the one that is my preferred method of monitoring twitter. (Hint: Not long ago it got a lot of publicity for being bought by twitter for a cool $40-$50 million.)  For windows users here’s a good article on the array of free twitter tools available to you. Also, Mashable has this excellent article on twitter desktop apps. What’s your favorite twitter app.?

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Did you see the news that twitter is the number one social network of choice among the Fortune 500? All of the Fortune top 10 and 62 percent of the Fortune 500 companies are on twitter. As the article states they no doubt love twitter’s openness and simplicity. Facebook comes in a close second. It is used by 58 percent of the Fortune 500. As you know if you saw my video last week, I’m in agreement with the big guns when it comes to the power of twitter when building a brand. My good online friend Maria Peagler was kind enough to invite me to guest teach during the twitter portion of her Social Media Online Classes. In the second of our four part series, I discuss what a retweet is and when to use the “RT.” I actually cut this video before all of the recent discussion about journalists re-tweeting, the A.P.’s recent ruling on RTs and whether or not an RT implies consent. In my opinion a re-tweet is definitely implied consent!

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I am a twitter aficionado (I love the educational and informational resources available on twitter.) Knowing that about me, my virtual colleague Maria Peagler, who created Social Media Online Classes invited me to make guest video appearances throughout her online twitter courses. She is now allowing me to use those initially proprietary guest videos (that only her paying students got to see!) in this four part series I’ll call twitter 101.

We start the series with how Maria and I met. It was her generous offer of a free and useful scheduling gift that launched our online friendship. (Hint: people love free stuff!) Maria was a featured speaker at Tory Johnson’s Spark & Hustle conference last summer and was recently profiled by Tory as a “Daring Doer.” Maria regularly helps small business owners succeed by teaching them to use social media to engage their customers. Here then is my one minute introductory twitter video to her course.

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MarketingMel visits with Bob and Carl on AM 910 WJCW "Thinking Out Loud"

The popular talk Tri-Cities radio talk show “Thinking Out Loud” has been a wonderful place to talk about social media, business and communications trends and strategies. I’ve been honored to be on the show from time to time ever since I started my business, MarketingMel. Dave Hogan and Carl Swann are beloved radio talk show hosts who are favorites with Tri-Cities business professionals. I recently paid a visit to the Carl ‘N Dave show on AM 910 WJCW to talk about my trip to the Inbound Marketing Summit in Boston. From mobile to video and even the passing of Steve Jobs and former Apple evangelist Guy Kawasaki’s reaction, we covered the information in a fast-paced 12 minutes. Veteran radio man and trend-watcher Bob Lawrence was filling in for Dave that day as we talked new media and more. (Click here and on the “Listen to Podcast Digital Social Media Breakthroughs.”) What are some subjects you would like to hear discussed in our future “Thinking Out Loud” conversations?

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