I recently introduced a real-world colleague as someone “I met on twitter.” When I mentioned that to another person, who spends very little time on social media, she said, “With the Weiner scandal you better watch what you say.” Well, with all due respect ma’am, not exactly. You see, had Weiner understood the reality of twitter and its broadcast and sharing capabilities, perhaps the New York congressman would not be in the hot water he finds himself in today. The point is, my public relations and marketing work world is now located, for the most part, online. As CK Kerley said when I interviewed her in Knoxville in April, we now live in two worlds at all times. I have many colleagues whom I’ve met only online. Yet we share fabulous information regularly and have, in many cases, become friends. This TNW article highlighting the future of social media brings out that point. It links to the fantastic Amsterdam keynote by social media evangelist Robert Scoble that is well worth watching. It covers our dual world life, including increasing Klout scores and buying stock in others. How does your life now straddle two worlds?
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