MarketingMel

MarketingMel joined by Johnson City Rotary President Mike Mefford and attorney Lee Davis

MarketingMel presented “Why Small Business Should Care about Social Networking” to the Johnson City Rotary Club September 14 during the club’s regular Tuesday lunch meeting. Speaking to a crowd of 100 business professionals including several MarketingMel clients and many business associates, she touched on the business benefits of Facebook, LinkedIn, twitter and YouTube. The audience was very participative and interested in the talk which provided  the highlights of social networking for business professionals. MarketingMel noted that Rotary International is already very active on Facebook with more than 80,000 people “liking” the service oriented page.

After the presentation club president Dr. Mike Mefford and Attorney Walter Lee Davis presented MarketingMel with a certificate noting that a book will be purchased in her honor for students in need.  ”What a fantastic gift,” declared Miller, who was both honored and surprised by the book certificate. “As an avid reader myself, this book will provide a lasting reminder to some young person who may perhaps become interested in professional communications in the future.”

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Heinz Ketchup version 1.0

Recently I had to purchase some ketchup at my local grocery store. For me there’s only ever been one brand of ketchup: Heinz. What caught my attention on this trip was the label. In bold letters complete with an exclamation just under the Heinz name was “Ketchup Lovers, Unite!” Followed by a “find us on Facebook” note and logo.  Even my teen-aged cashier said, “Wow, Heinz is on Facebook” as he passed the bottle along to the bag boy.  

Of course I couldn’t wait to get home and “like” the Heinz site along with more than 439,000 other ketchup aficionados.  The tomato giant has embraced social networking and created an extremely clever video contest with an adorable winning video (The Kissable Ketchup) that you won’t want to miss. Kudos to Heinz for once again being a brand leader.

Now, would you please pass the ketchup?

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Marketing Mel is featured in the new issue (see page 25) of Out ‘N About Magazine. The September 8 issue features the story of the innovative marketing, public relations and social media firm and highlights some recent successes. MarketingMel’s niche is working with business professionals to create and enhance their personal brand through a variety of communications channels.

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It was great to receive this letter of endorsement from Washington County Commissioner David Tomita who was sworn into office last week.

MarketingMel with client David Tomita

“I hired MarketingMel after getting acquainted with her during the highly successful Dan Eldridge Campaign for Washington County Mayor. I saw what she was able to do for Dan, who like me, had not previously run for political office. I hired MarketingMel for both PR consultation and news release writing and placement. She took care of getting the information out via print, web and radio and I know that I got more coverage in a more professional manner than I would have with anyone else. MarketingMel is a refreshing change in the Tri-Cities political PR market and I would definitely recommend her. Feel free to contact me at davidktomita [at] hotmail.com or call me at First Tennessee Bank should you have any questions. I will be glad to provide a reference for MarketingMel.”

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