Each spring I can hardly wait for the day when I get to peel the heavy, leather shoes off my feet and toss them in the back of the closet. It’s officially spring when I don a pair of flip-flops, wriggle my toes and feel the air rush through them. This season I selected a pair of Nike brand flip-flops at Dick’s Sporting Goods. So far they’ve been worth every penny of their $27.99. Unlike the no-name-hurt-your-feet variety of cheap sandals, these flip-flops are soft and cushioney– the next best thing to walking on sand. I really didn’t think anyone would notice a pair of simple flip-flops but I was wrong. Just today the Vietnamese man giving me a pedicure commented on the color and the cushion of my sandals. Several other people who aren’t that close to my feet have also remarked on the flip-flops’ look and feel. My question is…is it the swoosh? Is it Nike’s powerhouse brand drawing attention to my feet? Or is it the pedicure? What are your thoughts?
Follow me on twitter @MarketingMel.