Recently I gave a talk at the Kingsport Times News Women’s Expo at Meadowview called “Is twitter the new black?” I freely admit that title is not my own creation. Rather, I had seen it on a couple of blogs including that of The Times editor Jennifer Howze who says the following:
“Forget about ‘the new black.’ For many women I know, Twitter is the new e-mail. It’s more immediate, feels more like a personal conversation, and unlike your overflowing Outlook inbox you can control whose messages make it on to your screen.”
As someone who has been very active on twitter for over a year I quite agree! Email seems like a bit of a dinosaur in the face of a quick DM to catch someone’s attention. And as Howze says instead of a monologue to monologue conversation, twitter lets you be part of an online sharing of great links, photos, fabulous friends and more.
Recently I attended a local chamber breakfast when several people (tweeps) whom I had never met in person came up to me following the event. Each of them said, “There’s MarketingMel. Hey, MarketingMel! I follow you on twitter.” Ah, the power of social media in action.
So, is twitter the new black? When it comes to personal branding, you might say it’s even better.
Follow me on twitter @MarketingMel.