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NASCAR entry to Jungle Jim's

NASCAR entry to Jungle Jim's

Last weekend I had the opportunity to visit one of the nation’s top 25 independent retailers, Jungle Jim’s International Market in Fairfield, Ohio. If you’ve never been, be forewarned: this is not your routine trip to the corner grocery store. It is an entertainment and food experience for both foodies and those who wish they were. Count on being there for several hours. 

Jungle Jim’s is Wegman’s-meets-the-zoo-plus-NASCAR with a foreign accent. From the faux elephants and giraffes that greet you at the entrance along with a NASCAR race car complete with traffic lights at the door, the experience  truly “takes off.”  The store showcases a vast array of international delicacies including middle eastern fare and more kinds of Italian pastas than you can count. A talking Robin Hood stands watch over the British food section. Love cheese? Olives? Wine? Beer? Seafood? Octopus? Goat meat? Kangaroo? Rare South African delicacies?  How about a King Henry VIII privy? They are all there.  As I walked around the store I heard people speaking many different languages and I had to keep reminding myself I was, in fact, in Fairfield, Ohio and not some urban, coastal metropolis.

A shark watches over customers in Jungle Jim's sea food section

A shark watches over customers in Jungle Jim's sea food section

We entered with no plans to buy anything and walked out more than $100 lighter. We had Gruyere cheese from Switzerland, a couple of Jungle Jim’s aprons, Dutch candles, French sea salt, beef jerky, trail mix, candy, organic shower cleaner and some apples and delicious fresh cantaloupe to show for it.  

One of the things Jim tells you in the short video he narrates of the store’s history (there is a tiny movie theatre in this grocery) is to hang onto your dreams whatever they may be. His store began as a simple roadside fruit stand in the early 70’s and grew from there thanks to his marketing and entrepreneurial genius and understanding of mass customization; he found a unique niche and gives his customers what they ask for.  Bravo Jim! The world needs more dreamers like you.

Follow me on twitter @MarketingMel.

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2 Responses to “Jungle Jim's International Market: A Feast for Entrepreneurs and Marketers”

  1. Thanks Mary Ellen for sharing with us about Jim. This sounds like a very cool place … and a story of a very present, intelligent and conscious business person.
    I couldn’t help but be reminded of a photo that is somewhere in things packed away. When I was about 11 years old I met the orignal Jungle Jim in person at Westland Plaza shopping center in Jackson, Mississippi – Johnny Wiessmuller. He talked to me and gave me an autographed photo of he and Cheetah. He was a very old man then.
    Thanks again,
    Jeff

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