Those two words were bantered around in my last job as often as “SEO” or “analytics.” It was important for marketers to know the point at which a customer would need the solutions that our interactive agency could provide. I had no idea that I would experience a pain point of my own exactly three days after being laid off.
It all started with the trunk of my car. You see, when your boss tells you that your services are no longer needed the first thing you do is start packing. So Thursday afternoon I managed to shove the entire contents of my office into the back of my Kia Sorrento. Then I promptly pulled the cover across the lamp, books, photos, notepads and clock from MBA school graduation. “I will deal with that later,” I thought.
But Thursday evening passed as did Friday and Saturday and I chose to completely avoid the back of my car. Finally Sunday rolled around and I had to look for a file. Was it in there? I was forced to come face to face with the very thing I had been dodging. You see when my “stuff” moved from the trunk to the house I would officially be gone from work. The now former work. The place I drove to each day for one year at 8:00 sharp so as to arrive 15 minutes early before the official start time of 8:30. Now the “stuff” and all that it symbolized was gone. Gone were the morning “hello” exchanges with the salesmen as they walked past my office. Gone was the fun banter across the cubicle walls with my fellow marketers. Gone were the Monday pizza lunches with the girls and the Friday marketing team meetings.
That’s when the tears started to flow, and then the sobs, a bit uncontrollable at first. I didn’t want my son to see me crying in the back hall but my husband showed up and gave me a hug. He, more than anyone, understood. He was laid off from his job just one month earlier. (Thankfully he now has a new job.) “Those were your friends,” he said, patting my shoulder. “Those were the people you saw every day.”
“Yes, I guess that is it,” I said puzzled at why the sudden wave of sadness over a green and gold lamp.
The solution to my pain point is starting my own business. That has been my lifelong dream. And tomorrow is a new day when I will do just that.
But tonight I write through a veil of tears.
Follow me on twitter @MarketingMel.